Bespoke Beginnings Ltd
Who are we
About Bespoke Beginnings – UK Pregnancy & Postnatal Concierge
Compassionate, personalised support for pregnancy, birth, and the early weeks.
At Bespoke Beginnings, we believe that preparing for parenthood deserves more than generic advice or a one-size-fits-all package. Whether you're expecting your first baby or your fifth, you deserve support that feels considered, intelligent, and deeply personal.
Founded by Sarah Drawwater and Tracy Sealey, Bespoke Beginnings is a premium maternity concierge service—designed to remove the overwhelm and replace it with calm, coordinated care. We don’t hand you a list. We listen. And then we build something just for you.
We believe no two families should be handed the same plan. That’s why we begin with a one-to-one consultation and build every support journey from scratch—whether you need help planning your birth, coordinating postnatal recovery, or simply finding trusted guidance in those blurry newborn days.
Meet Sarah & Tracy
Sarah Drawwater – The Nostalgic Doula
Based in Cambridgeshire, Sarah is a birth and postnatal doula, hypnobirthing facilitator, and the creator of Birth Prep In A Box—a flexible antenatal education toolkit used by families and birth workers across the UK. She’s also a director of Connected Parents CIC, a community interest company delivering inclusive antenatal education and peer support.
Calm, creative, and highly intuitive, Sarah brings visual learning tools, emotional intelligence, and practical reassurance to every client interaction. Her work is grounded in evidence and compassion—supporting families to feel informed, respected, and seen.
Tracy Sealey – BirthSense
Also based in Cambridgeshire, Tracy is a birth and postnatal doula, antenatal educator, and founder of BirthSense—a service rooted in informed, rights-based care. Since 2015, she’s supported hundreds of families with clarity, humour, and a strong commitment to autonomy.
Tracy also delivers training with Birthrights, helping healthcare professionals understand and uphold human rights in maternity care. With a background in philosophy and clinical hypnotism, she brings both depth and pragmatism to every family she supports.
Together, we (Sarah and Tracy) offer more than experience. We offer partnership. From the moment you book your consultation, your care is personally planned and coordinated by one of us—not outsourced, not automated. We get to know you. And then we build a support plan that reflects what matters to you.
Why We Created Bespoke Beginnings
Matrescence—the transition into parenthood—is complex, powerful, and different for everyone. Our role is not to tell you how it should look, but to walk beside you as you shape it for yourself.
We offer personalised, high-touch support throughout the perinatal period, drawing on our trusted network of professionals and coordinating everything on your behalf. Whether you need emotional support, birth planning, feeding guidance, recovery care or logistical help—we’ll help you find the right people, and manage it all for you.
This is concierge care: calm, curated, and centred on you.
Our Approach to Pregnancy, Birth & New Parent Support
Personalised Planning: Your care is shaped through a one-to-one consultation, then curated just for you—no off-the-shelf packages here.
Founder-Led Care: Sarah or Tracy personally guide your journey from start to finish.
Truly Personalised Support
Every client starts with a one-to-one Planning Consultation. What happens next is designed entirely around you.Support That Fits Real Life: We blend emotional insight with logistical clarity—ideal for busy new parents, professionals, and growing families.
Trusted Network: From nutrition to infant feeding to sleep support, we only recommend people we trust, and we coordinate everything on your behalf.
Available UK-Wide: Many services are offered online; for in-person needs, we source and manage support local to you.
We invite you to book a consultation or explore our client journeys to discover what this kind of care can look like.
It’s not just support. It’s support that fits.
Meet the Professionals We Work With
We work closely with a handpicked network of trusted professionals—from lactation consultants and physiotherapists to birth debrief facilitators and sleep specialists. These are people we know personally and trust wholeheartedly to support our clients with care and integrity.
Contact us
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Client Journeys
We find that our client journeys is the very best way to share with you what this service could change for your family. Choose the right button for you below to view some example client journeys that could inspire yours.