How to Find Private Maternity Services in the UK: A Guide for Expectant Parents

Whether you’re newly pregnant or already deep into your journey, you might find yourself wondering: What private maternity services are available? or How do I go about finding the right support for me?

You're not alone—and the good news is, you're not short on options.

In this blog, we’ll walk you through how to find private maternity services in the UK, what kinds of services are available, and how to choose the ones that feel right for you. Whether you're looking for bespoke antenatal care, a doula, lactation support, or a full maternity concierge experience (like the one we offer at Bespoke Beginnings), this guide is here to help.

What Are Private Maternity Services?

Private maternity services are any pregnancy, birth, or postnatal support you choose to access independently of the NHS. These services may run alongside your NHS care or offer entirely separate support. They can include:

• Private midwives

• Doulas (birth or postnatal)

• Independent antenatal classes

• Hypnobirthing courses

• Private scans

• Birth trauma specialists

• Women’s health physiotherapy

• Lactation consultants (IBCLCs)

• Maternity acupuncturists or osteopaths

• Concierge-style maternity planning and coordination (like Bespoke Beginnings)

Why Choose Private Maternity Support?

Every family is different—and so are their needs during pregnancy and birth. You might be looking for:

• Continuity of care with someone you choose and trust

• More time and personalised attention than standard NHS appointments allow

• A wider range of options and approaches to birth preparation or postnatal recovery

• Support for your partner too, not just the birthing person

• An extra layer of reassurance if you’re feeling anxious or overwhelmed

Private services can help fill in the gaps or enhance your existing NHS care in a way that feels aligned with you.

Where to Start: How to Find Private Maternity Services

Here are some simple ways to begin your search:

1. Use Location-Based Google Searches

Try searching for terms like:

• “Private midwife near me”

• “Postnatal doula in [your town or region]”

• “Private antenatal classes UK”

• “Luxury maternity support London”

• “Birth concierge services UK”

Be specific with your location and the kind of support you're looking for.

2. Ask for Recommendations

Word of mouth is powerful. Ask:

• Friends or colleagues who’ve recently had babies

• Your local pregnancy or parenting groups

• Other professionals (like your GP, midwife, or osteopath)

3. Explore Professional Directories

Helpful places to search include:

• Doula UK for birth and postnatal doulas

• AIMS for rights-based birth info

• Private Midwives for full maternity care

• LCGB for lactation consultants (IBCLCs)

• Spinning Babies or local pregnancy networks for specialist classes and movement professionals

4. Follow Hashtags on Instagram or Threads

Try searching #privatemidwife #ukdoula #birthconcierge or #hypnobirthingUK. Many independent practitioners promote their work on social media—and you’ll often get a good feel for their vibe just by browsing.

Things to Consider When Choosing a Provider

It’s not just about qualifications—it’s about the right fit for you. Some questions to ask:

• What’s their approach to birth? Does it match how I want to feel?

• Do they offer flexibility and responsiveness?

• How do they support partners or families as a whole?

• Do they have testimonials or client reviews?

• Do they offer a free discovery call so I can get to know them?

What We Offer at Bespoke Beginnings

At Bespoke Beginnings, we take a unique approach: we curate your own circle of trusted professionals, so you’re never overwhelmed trying to find or coordinate support. Whether you want an expert birth plan session, someone to organise your antenatal classes, or a complete concierge-style package of care—we're here to lighten the load and help you feel held.

We work with busy professionals, international families, and anyone who wants their maternity journey to feel thoughtful, personalised, and truly supported.

👉 Ready to explore what’s possible? Book a planning consultation with us here.

Final Thoughts

There’s no one “right” way to do pregnancy, birth, or early parenting. The key is to find people who support your choices, help you feel informed, and make space for what matters most to you.

Private maternity services can offer just that—whether it’s a one-off consultation or wraparound care from pregnancy through to the fourth trimester.

If you're curious about what we can offer or just need help navigating your options, we’d love to talk.