What Is a Maternity Concierge?
If you’ve ever found yourself Googling “what is a maternity concierge?” — you’re not alone. The term is still quite new in the UK, but the concept is quickly becoming a sought-after form of private maternity support.
A maternity concierge is a professional (or team) who coordinates, organises, and simplifies every aspect of your pregnancy and postnatal journey. Think of it as having a personal assistant, doula, and project manager for your motherhood experience — all rolled into one.
At Bespoke Beginnings, this is exactly what we do: we curate and coordinate trusted experts to help you feel calm, prepared, and cared for every step of the way.
Understanding the Role of a Maternity Concierge
A maternity concierge helps expectant and new parents save time, reduce overwhelm, and access high-quality private maternity care. Rather than researching dozens of individual professionals or services, your concierge does the legwork for you.
Depending on your needs, this can include:
Pregnancy planning – guidance on private maternity services available in your area
Birth preparation – arranging antenatal classes, hypnobirthing, or doula support
Private healthcare coordination – connecting you with midwives, consultants or scans
Postnatal recovery support – sourcing lactation consultants, night nannies, or women’s health physios
Wellbeing and lifestyle services – from nutrition and massage to home organisation and personal chef bookings
In short: a maternity concierge is your go-to person for everything you might need from early pregnancy through to life with your newborn.
Why Choose a Maternity Concierge?
Pregnancy can be joyful — but it can also be full of decisions, admin, and conflicting advice. A maternity concierge takes the pressure off by curating your care around you.
Here’s what makes it different:
1. Time-saving convenience
You don’t have to spend hours comparing websites or waiting for replies — your concierge finds and coordinates trusted professionals on your behalf.
2. Tailored, holistic care
Your plan is built entirely around your preferences, values, and lifestyle — not a preset package.
3. Expert connections
You gain access to a curated circle of reputable professionals — doulas, lactation consultants, therapists, private midwives, and more.
4. Continuity and reassurance
You’ll always know who to contact for what, and you’ll have a familiar point of contact who truly understands your journey.
5. Support that evolves with you
From early pregnancy to the fourth trimester, your needs shift — your concierge adapts your support accordingly.
What Services Can Be Included?
Every maternity concierge works differently, but at Bespoke Beginnings, our network includes professionals across the UK offering:
Antenatal and birth planning sessions
Hypnobirthing and birth education
Doula and postnatal doula support
Infant feeding and lactation consultations
Women’s health physiotherapy and osteopathy
Mental health and emotional wellbeing support
Nutrition and postnatal recovery guidance
Home-based care such as maternity nurses or night support
We also coordinate luxury experiences such as pregnancy massage, photography, or curated postpartum retreats — but always with a practical, down-to-earth approach that prioritises your wellbeing.
How Does It Work?
At Bespoke Beginnings, our process is simple:
Book a Planning Consultation – this 1:1 session helps us understand your needs, preferences, and location.
Receive Your Bespoke Care Plan – we create a tailored proposal including trusted professionals and estimated costs.
Relax While We Coordinate – we handle introductions, bookings, and payments (minus our coordination fee).
Our clients love that they can stay focused on preparing emotionally and physically for their baby — while we quietly take care of the rest.
Who Is a Maternity Concierge For?
A maternity concierge is ideal for anyone who wants a smoother, calmer, more organised maternity experience — including:
Busy professionals and entrepreneurs
Families living abroad but giving birth in the UK
Parents who value privacy and discretion
Those wanting evidence-based, holistic care
Anyone feeling overwhelmed by the number of options available
Whether it’s your first baby or your fourth, our role is to make sure your journey feels supported, seamless, and centred around you.
The Bespoke Beginnings Approach
Founded by Sarah Drawwater and Tracy Sealey, Bespoke Beginnings is the UK’s first truly bespoke maternity concierge — combining years of doula experience with curated, high-end coordination.
We’re not about luxury for luxury’s sake. We’re about thoughtful, intelligent care — bringing together the best of the maternity world and making it accessible, organised, and beautifully personal.
✨ Book your Planning Consultation today and start designing your bespoke maternity journey.
Final Thoughts
A maternity concierge bridges the gap between “I don’t know where to start” and “everything is taken care of.”
It’s about creating time, space and peace of mind — so you can focus on what matters most: preparing to welcome your baby with confidence and calm.
If you’ve been wondering “what is a maternity concierge, and how do I find one?”, now you know — and we’d love to help.
